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Website Performance Optimization is the process of improving how quickly and efficiently a website delivers content and responds to user interaction. It reduces load times, improves usability and user experience, and increases SEO visibility.
Website Performance Optimization responsive site is essential for keeping your visitors happy and loyal. According to Akamai Technologies, the bounce rate doubles every two seconds a page takes to load, and 53% of users will abandon a site altogether if it loads in more than three seconds.
Webpages are comprised of many different components like images, JavaScript files, CSS files, and more. These files are downloaded over the HTTP protocol and are loaded on demand by a browser when a user visits a specific webpage. The number of resources that each page needs to download and the size of these files affects page load time.
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Some common tools for measuring performance include Google Pagespeed Insights, GTmetrix, Lighthouse, WebPageTest, and YSlow. These tools can help you identify performance bottlenecks, provide suggestions for improvements, and compare your results to those of similar websites.
Another major factor in website speed is the latency between the server and the browser, which can be reduced by optimizing application logic, reducing server response times, migrating to faster databases, implementing CDNs, and more. Another important measurement is the cumulative layout shift (CLS), which shows how much the elements on your page shift around during load time, and a low CLS score indicates that your page is visually stable.
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