With the meteoric rise of TikTok, it’s no surprise that marketers are flocking to its advertising platform. With a variety of campaign models and ad formats to choose from, it’s no wonder that this ad platform is becoming popular with businesses across industries. But how much do TikTok ads cost?

TikTok uses an auction and bidding model, so you’ll pay per optimization goal, which can be either video view, click or impression. However, there is a minimum spend at the campaign and ad group level. The minimum campaign-level budget is USD 50 per day, while the minimum ad group-level budget is USD 20 per day.

Breaking Down the Cost: How Much Do TikTok Ads Cost

Ad types available on TikTok include video ads, carousel ads, TikTok Stories, in-feed ads, and brand takeovers. Video ads are a great way to build brand awareness, drive traffic to your website or app, and generate sales conversions. Carousel ads are a series of videos, GIFs, or images that appear as immersive full-screen content for 5 to 60 seconds when users open the TikTok app.

In-feed ads are native ad units that look like normal user-generated content in the TikTok app. These ads are designed to reach a wide audience, including people who are not currently watching a video or using the app.

Influencer marketing is also an effective advertising tactic on TikTok. By partnering with a popular TikTok creator, you can reach a large and engaged audience for an affordable price. But beware, the influencer you partner with should align with your business goals. Nano-influencers with fewer than 10,000 followers typically charge $5-$25 per post, while mid-tier influencers with between 500,000 and 1,000,000 followers can cost up to $2,000 per post.