Unlike other visual platforms, Pinterest is built to inspire action. That’s why it’s so important for brands to optimize their ads by promoting Pins that speak to the right audiences with the right message, fostering conversions and driving ROI. Go here https://upbeatagency.com/the-comprehensive-guide-to-pinterest-ad-specs

The best way to do that is to focus on the core of your offer – your product, service or experience. Ensure your creative conveys this in a clear and concise manner, with relevant keywords to drive search optimization. For example, Company D, a meal delivery service, used high-quality images of their dishes with enticing descriptions to get a 35% higher click-through rate than their competitors.

A strong CTA is also a must, as you’ll often have only a few seconds to capture the attention of your audience. Use clear and bold text overlays to highlight key benefits in an appealing, visually-oriented format. For this reason, using a “step-by-step” tutorial approach to showcase the value of a product can be highly effective (see this Pin’s 6% lift in CTR).

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Finally, be sure your Pin creative reflects the landing page you direct people to once they click on your ad. A mismatch can leave people feeling confused and frustrated, which are not emotions typically associated with completing a purchase. With that said, if you’re finding that your Pin creative helps to prequalify people for your products or services by demonstrating their value in real life – a practice that can boost engagement and saves – then you may want to consider keeping it as is.